|
Post by account_disabled on Feb 15, 2024 0:32:20 GMT -5
Starting an online promotion job ignoring digital marketing indicators means proceeding without a compass, a north star, a clear reference to understand whether everything we are doing is working or not. For a web performer who aims to optimize each step, marketing KPIs are the point of reference for starting an effective Deming process . What are marketing KPIs? Therefore a process of seeking perfection, capable of constantly improving. This means increasing conversions , therefore turnover, but this is only possible if Key Performance Indicators are defined to measure Hong Kong Phone Number List performance, insert them into a data strategy and improve results. Characteristics of Key Performance Indicators KPIs are, essentially, the most important parameters for measuring the efficiency of a digital marketing activity. This is one possible definition . But the question we need to resolve now is another: what should these decisive parameters be like in a digital marketing campaign? We need to consider the difference between traditional and digital marketing. For old forms of advertising we consider generic KPIs such as the Gross Rating Point . That is, the parameter that defines the advertising pressure exerted by a medium on an audience over a period of time.
|
|